The Industry's Leading Source For F&I, Sales And Technology

Top News

AutoUSA Launches Used-Car Inventory Pay-Per-Lead Program for Auto Dealers

December 2, 2008

FORT LAUDERDALE, Fla. – AutoUSA, a provider of Internet-generated consumer leads to auto dealers nationwide, announced the launch of a used-car inventory pay-per-lead program for dealerships.

The new dealer-friendly program, which was successfully piloted by AutoNation, lets dealers post their used-vehicle inventory at top automotive sites such as AOL Autos,,,, and AutoUSA's used-car Website, AutoUSA is offering the inventory marketing and lead generation service with a pay-for-performance pricing plan, in which dealers only pay for the leads they receive each month.

"Our focus has always been providing dealers with the highest quality Internet leads. With the current economy, the simple fact is that more consumers are considering used-vehicle purchases," said Phil DuPree, president of AutoUSA.

Dealers who sign up for the program will have will have their used-vehicle inventory appear online within a week. Used-car inventory data will be pulled through the dealership's existing inventory polling partners, such as Dealer Specialties, DMI, HomeNet, etc., and can include new vehicle inventory if the data is also available.

With the program’s pay-for-lead pricing structure, dealers only pay for the leads they receive each month. And, there are no long-term contract commitments, as dealers can opt out of the program at any time with a 30-day notice.

AutoUSA's used car inventory lead program also employs the same stringent filtering and scrubbing process used to generate its new-car leads. The system eliminates duplicates, and filters out leads with missing or incorrect contact information such as phone and email addresses.

"Fifty percent of online used-car sales come from new car leads. Our research also shows that VIN specific leads close at a high rate," said DuPree.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  



ActivEngage Introduces Search Engine Tool to Help Dealers Maximize Online Marketing

ActivEngage, a provider of proactive live chat for dealer Websites, announced the launch of ActivSEM, a low cost laser-targeted search engine marketing for dealerships.