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AutoUSA Launches Used-Car Inventory Pay-Per-Lead Program for Auto Dealers

December 2, 2008

FORT LAUDERDALE, Fla. – AutoUSA, a provider of Internet-generated consumer leads to auto dealers nationwide, announced the launch of a used-car inventory pay-per-lead program for dealerships.

The new dealer-friendly program, which was successfully piloted by AutoNation, lets dealers post their used-vehicle inventory at top automotive sites such as AOL Autos, CarPerks.com, Overstock.com, AutoMedia.com, CarDomain.com and AutoUSA's used-car Website, AutoUSAused.com. AutoUSA is offering the inventory marketing and lead generation service with a pay-for-performance pricing plan, in which dealers only pay for the leads they receive each month.

"Our focus has always been providing dealers with the highest quality Internet leads. With the current economy, the simple fact is that more consumers are considering used-vehicle purchases," said Phil DuPree, president of AutoUSA.

Dealers who sign up for the program will have will have their used-vehicle inventory appear online within a week. Used-car inventory data will be pulled through the dealership's existing inventory polling partners, such as Dealer Specialties, DMI, HomeNet, etc., and can include new vehicle inventory if the data is also available.

With the program’s pay-for-lead pricing structure, dealers only pay for the leads they receive each month. And, there are no long-term contract commitments, as dealers can opt out of the program at any time with a 30-day notice.

AutoUSA's used car inventory lead program also employs the same stringent filtering and scrubbing process used to generate its new-car leads. The system eliminates duplicates, and filters out leads with missing or incorrect contact information such as phone and email addresses.

"Fifty percent of online used-car sales come from new car leads. Our research also shows that VIN specific leads close at a high rate," said DuPree.

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