ORLANDO, Fla. – MenuVantage, a Web-based menu selling system, has introduced an updated version of ServiceMenu, a Web-based dynamic sales tool that integrates with major dealer management system providers and is used in the service drive.

The latest version of ServiceMenu will be distributed through all MenuVantage marketing channels and partners, including ADP Dealer Services.

A new feature of the program is E-Signature, which streamlines the entire process in the service drive and can increase product sales. Dealers can now submit consumer service contracts electronically, right from the service drive, reduce errors in contracting and significantly reduce the amount of time spent executing the contract.

"We are seeing the huge profits created in the service lane through the selling of F&I products, as maximizing the profitability of service customers has never been more important," commented Phillip Battista, MenuVantage Co-CEO. "The power of a menu presentation in F&I is well known; providing more options so the customer can buy more products. ServiceMenu makes it easy to apply these same tools in the service department."

With ServiceMenu, and MenuVantage's F&I menu selling platform, MenuVantage provides dealerships with menu selling tools to increase dealership gross in the three key profit areas of F&I, Service and Sales.

True menu selling in the service department can create tremendous profit opportunities. ServiceMenu provides an electronic lookup in the service drive so that service writers can accurately rate service contracts and other valuable F&I and service related products. ServiceMenu enables the presentation of these products to each and every customer in the service drive.

ServiceMenu enables service writers to present customized menu presentations to each customer by simply clicking on an existing repair order. It also has dynamic sales tools enabling various offers to be sent electronically to customers before picking up their cars in service.

ServiceMenu will be demonstrated at the 2009 NADA Convention in New Orleans, Jan 24-27, at booth No. 4360.

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