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Surge of 1Q Bankruptcies Provide Dealers With Larger Market

April 21, 2009

PHOENIX – The United States bankruptcy court system discharged nearly 206,000 personal bankruptcies during the first quarter, and more than 266,000 additional households filed for a new bankruptcy, according to www.OnlineBKmanager.com.

Its findings, the company said, provide its clients with ample opportunities within their respective markets.

“We have seen increasing results with our program over the past six months,” said Robert Davies, president of www.OnlineBKmanager.com. “While some dealers have slowed their advertising efforts, others have stepped up and are taking advantage of the situation. For example, last week one of our new clients closed 50 percent of the respondents from their initial mailer and delivered more than 15 units.

“During our analysis we found the majority of these buyers were not contacted by other dealers in the market immediately following their bankruptcy discharge,” added Davies.

He said the 5.2 billion piece mail volume decline as reported by the United State Postal Service has helped his clients’ mailers stand out to consumers and increasing the results for clients. The OnlineBKmanager.com’s program is for dealers with sufficient subprime experience.

The company is offering its money back guarantee for the second consecutive year. “If the dealer does not gross back their investment within the first 60 days of service, we will give a refund and the dealer can keep our program for the remainder of the 12 month term,” said Davies.

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