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Chrysler Invites 600 Dealers to Apply for Fiat Franchises

August 16, 2010

AUBURN HILLS, Mich. — Chrysler Group LLC has reached out to 600 dealers in 119 U.S. markets, inviting them to apply for Fiat franchises. The carmaker will host invited dealers at the “Fiat Experience,” an Aug. 30 meeting that will detail the Italian carmaker’s plans to reintroduce the brand to North America.

Dealers have until Sept. 22 to apply for agreements. In a statement, the OEM listed several requirements for a successful proposal, including past sales performance in a strong market for small cars, a plan for a separate, Fiat-branded facility and proper capitalization, among others.

“The requirements for Fiat are straightforward: separate sales and display at launch, transitioning to a full dealership facility as the volume grows,” said Peter Grady, Chrysler Group’s vice president of network development and fleet. “Our goal is to establish a retail network appropriately sized to serve the market opportunity.”

The automaker plans to announce its Fiat dealer roster in the fourth quarter. The list of potential markets is as follows:

Alabama
Birmingham

Arkansas
Little Rock

Arizona
Phoenix
Tucson

California
Los Angeles
Orange County
Palm Springs
Riverside
San Diego
San Fernando
San Gabriel
Ventura County
Concord
Oakland
Sacramento
San Francisco
San Jose
San Rafael

Colorado
Denver

Connecticut
Bristol
Hartford
Bridgeport
Stamford
New Haven

Delaware
Wilmington

Florida
Daytona Beach
Ft. Lauderdale-Broward
Fort Myers
Jacksonville
Miami-Dade
Orlando
Sarasota
St. Petersburg
Tampa
New Port Richey
Winter Haven
Palm Beach
Bradenton
Venice
Melbourne

Georgia
Atlanta
Newnan

Hawaii
Honolulu

Illinois
Chicago South
Chicago Central
Chicago North
Chicago West
Collinsville

Indiana
Indianapolis
Gary

Kansas
Kansas City

Kentucky
Louisville

Louisiana
New Orleans

Massachusetts
Boston
Springfield
Worcester

Maryland
Baltimore
Frederick
Washington

Maine
Portland

Michigan
Detroit

Minnesota
Minneapolis

Missouri
St. Louis

Nebraska
Omaha

Nevada
Las Vegas

New Jersey
Bergen-Passaic
Essex N. Union
Mid Union
Morris
Flemington

New Mexico
Albuquerque

New York
Bronx
Brooklyn
Manhattan
Nassau
Queens
South Hampton
Spring Valley
Staten Island
Suffolk
Westchester
Albany
Buffalo
Rochester
Newburgh

North Carolina
Charlotte
Raleigh/Durham

Ohio
Cincinnati
Columbus
Dayton
Cleveland
Akron
Toledo

Oklahoma
Oklahoma City
Tulsa

Oregon
Portland

Pennsylvania
Allentown
Philadelphia
Greensburg
Pittsburgh

Puerto Rico

Rhode Island
Providence

Tennessee
Chattanooga
Memphis
Nashville

Texas
Austin
Houston
San Antonio
Dallas
Fort Worth
El Paso

Utah
Salt Lake City

Virginia
Fredericksburg
Hampton
Norfolk
Richmond
Fairfax

Washington
Seattle
Tacoma

Wisconsin
Milwaukee

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