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Toyota Now Offering Complimentary Maintenance Plans

October 7, 2010

TORRANCE, Calif. — Toyota rolled out last Thursday two new maintenance plans that will come standard on new Toyota and Scion vehicles.

Called Toyota Care and Scion Service Boost, the plans offer buyers complimentary factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first. The company said in its release that the two maintenance plans make Toyota the first full-line brand to offer a complimentary maintenance plan standard on new Toyota vehicles within its line-up.

Toyota began offering complimentary maintenance plans this spring as part of its seasonal sales programs. Officials said favorable response from customers, including 73-percent who said it improved their confidence in Toyota, was the main reason both plans are now standard on new-vehicle purchases across the Toyota and Scion line-up.

“The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,” said Bob Carter, Toyota Division group vice president and general manager. “The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers.”

Both maintenance plans cover all normal factory-recommended maintenance services outlined in each vehicle’s owners manual, which includes oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance (lockout protection, flat tires, towing, jump starts, etc.). 

The program will be supported by an ad campaign from Toyota’s advertising agency Saatchi & Saatchi. The television ads begin airing nationally last week, with the campaign extending to print, outdoor, online and digital later in the month. The message emphasizes peace of mind and worry-free maintenance.

Scion Service Boost will be supported through a variety of marketing and media outlets through Scion’s marketing partners.

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