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XPLORE Adventure Series Launches in Dealerships Nationwide

February 16, 2011

ADRIAN, Mich. — Venchurs Inc. has launched the XPLORE Adventure Series, a specialty vehicle program dedicated to supporting national parks in the United States. The program is available at participating new-car dealerships nationwide.

XPLORE Adventure Series packages are available for Toyota, Jeep, Ford, Chevrolet, Dodge, GMC, Nissan, Subaru, Honda, Mazda, Mitsubishi and Hyundai. There are three levels of equipment and capability, ranging from leather interior packages to wheel and tire upgrades to fully equipped ARB expedition-worthy versions. Stage 1 XPLORE Adventure Series are available for most makes and models including hybrids, wagons, minivans and trucks and will be available at participating new car dealers nationwide. Stage 2 and 3 XPLORE packages are for select brands and models only. 

Through this dealer-direct program, all parts and equipment are designed to be installed by a dealership’s parts and service departments and Katzkin Restylers. 

“We are drawing on Venchurs’ and Katzkin’s proven OEM and dealer services experience to provide a solid operational base for building specialty vehicles that attract buyers, sell vehicles and generate bottom-line profits,” said Jeff Wyatt, CEO of Venchurs. “Our program is designed to support the dealer at all levels with a national awareness promotion campaign, sales training, Website referred sale leads, options for in-dealership OEM accessory packaging and incentives for dealers and sales personnel.”  

Venchurs offers a showroom “Buzz Package,” which features a roof-top tent camping package, professional display sign and XPLORE Gear that is guaranteed to generate traffic and customer excitement.

Toyota of Escondido in California is the first dealership in the nation to offer XPLORE packages and has an accessorized Toyota FJ Cruiser displayed on its show floor. "The XPLORE FJ is amazing on the showroom floor. Customers are all over it!” said Scott Whitehead, the dealership’s general manager. 

The XPLORE Program supports America’s national parks by donating a portion of the proceeds from each vehicle sold to the National Park Foundation and by creating awareness to encourage families and enthusiasts to get outdoors and enjoy these treasures. Each XPLORE vehicle owner receives a one-year annual pass to more than 394 national parks and monuments. New owners also receive a one-year free subscription to XPLORE Quarterly, a family-themed, outdoor lifestyle journal featuring award-winning stories.

For more information, please visit www.XPLOREvehicles.com.

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