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OpenRoad Lending Partners With TrueCar

November 8, 2012

NORTH RICHLAND HILLS, Texas, and SANTA MONICA, Calif. — OpenRoad Lending, an online direct-to-consumer auto finance company, recently partnered with TrueCar for an alliance aimed at creating a better experience for consumers and dealers.

With the new program on OpenRoad Lending, customers can receive guaranteed savings on a new vehicle, in addition to financing a new and used vehicle through OpenRoad. 

When on OpenRoad Lending's auto buying program, consumers can compare pricing information on thousands of new and used vehicles, view prices other buyers paid for the same vehicle and lock in savings with a trusted program-certified dealer.

Officials highlighted that users have seen an average savings of $2,572 off of MSRP.

"With the TrueCar platform, our customers, in addition to applying online for financing, will be able to search for new and pre-owned vehicles and secure pricing all before going to the dealership," said Chris Goodman, president and chief executive officer of OpenRoad Lending.

"This addition enables OpenRoad Lending to offer our customers a more comprehensive car buying solution and ensure a great experience at the dealership.”

Bernie Brenner, executive vice president of business development at TrueCar, said, "The OpenRoad Lending car buying service provides customers already looking to finance a vehicle a hassle-free option when buying a new car. This new product will offer a guaranteed savings on their next new vehicle, in addition to OpenRoad Lending's competitive auto financing rates.”


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