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Cars.com Welcomes New Vice President of Product

April 16, 2013

CHICAGO — Cars.com appointed Barbara Mousigian as the company's vice president of product. In her new role, Mousigian will be responsible for defining the company's product strategy. She will oversee the development and launch of new products while also guiding enhancements to Cars.com's existing properties.

"As we push ourselves for rapid growth via the rollout of successful new products, our commitment to innovation is more important now than ever," said William Swislow, Cars.com's CIO and senior vice president of product. "I'm confident Barbara's strong and diverse business background will be a major asset as we continue to build effectiveness and hone the strategy of our product organization."

With 16 years of web leadership experience on top of a robust marketing background, Mousigian has worked in a variety of industries, including e-commerce, consumer packaged goods and marketing services. Mousigian joins Cars.com from CDW, where, as a senior director, she led strategy and day-to-day operations for the company's multi-billion-dollar e-commerce business.

"At its core, a product organization should take all available information, research and customer insights and translate those into the solutions people need, delivered just before they realize they need them," said Mousigian.  "I am very excited to join an industry leader like Cars.com that is committed to the consumer experience and embraces testing, trying new things and challenging the boundaries of their arena." 

 

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