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CU Direct Expands Into Canada

April 23, 2013

ONTARIO, Calif. — CU Direct Corporation’s CUDL brand has expanded into Canada with the launch of Auto Premier in Montreal, Quebec.

The company has partnered with Canada’s largest credit union/CO-OP, Desjardins Group, in developing the credit union’s new, state-of-the-art member auto research and buying website,  Desjardins Group, based in Levis, Quebec, serves 5.2 million members throughout Canada, and has C$200 billion in assets. 

The credit union’s new website will help connect its members to its more than 2,200 auto dealer and merchant partners throughout Quebec to shop for and buy their next vehicle. It will also provide Desjardins Group with a key resource designed to enhance both member brand awareness and overall member satisfaction, and help drive member financing at the dealership.

“The partnership between Desjardins and Auto Premier will allow automobile and durable goods dealers in Quebec and Ontario to market their inventory at large and benefit from Desjardins’ five million-member network,” says André Chatelain, vice president and general manager of Desjardins Card Services.

For the credit union’s members, the new website offers an advanced vehicle shopping experience, providing robust research capabilities and lending services, as well as an expanded library of online shopping resources designed to help them get a good deal on their next vehicle purchase.

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