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Honda, Acura Earn Edmunds’ Best Retained Value Awards

June 17, 2014

SANTA MONICA, Calif. — Honda and Acura captured top honors in Edmunds.com’s fourth annual Best Retained Value Awards, which recognize the brand and 2014 models that have the highest projected residual values after five years based on their average “cash” True Market Value (TMV) price during their first five months in the market.

Honda won in the nonluxury division with a projected 50.1% residual value after five years, while Acura won the luxury crown with a projected five-year residual value of 45.4%. This year’s recognition marks the third time that each brand secured the top prize since Edmunds.com launched the awards in 2011.

Edmunds.com also issued model-level awards in 27 separate categories. Toyota claimed the most model winners with six.

“For many shoppers, the long-term value of a car is one of the biggest deciding factors when they’re comparing brands and models,” says Edmunds.com Director of Remarketing Joe Spina. “Edmunds.com’s Best Retained Value Awards make it easier for shoppers to identify the best return on their purchase if and when they decide to sell it down the road.”

All brands with more than 100,000-unit sales in 2013 and models competing within at least four vehicle-type categories were eligible for this year's brand-level Best Retained Value Awards. All model-year 2014 vehicles launched by the end of 2013 and had unit sales in February 2014 that were at least 20% of the average unit sales for the models in its segment were eligible for this year's awards. Edmunds determined each model's segment based on its body type, the size of the vehicle within its body type segment, and the model's competitive luxury/non-luxury class.

To see a full list of model winners, click here.

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