The Industry's Leading Source For F&I, Sales And Technology

Top News

Gould to Address Cash, Lease Deals

July 22, 2014

LAS VEGAS — Gerry Gould, voted a 2013 Best in Class Trainer, will return to Industry Summit to address cash and lease deals in the F&I office. The 30-year industry veteran will break down the ideal product lineup and offer menu configurations designed specifically for each transaction type.

Gould, who will also cover key word-track and responses to common customer objections, serves as director of training for United Development Systems (UDS), which recently earned the Diamond Award for Best F&I Training Provider in Auto Dealer Monthly’s annual Dealers’ Choice Awards. His workshop kicks off at 10 a.m. on Tuesday, Sept. 9, at Industry Summit, which is scheduled for Sept. 8-10 at the Paris Las Vegas.

“Gerry is one of the best in the business, and he’s agreed to return to Industry Summit to lead a workshop addressing what I think is a critical topic for F&I departments,” said David Gesualdo, publisher of F&I and Showroom and Auto Dealer Monthly. “Hey, cash and lease deals have never been friendly to the F&I office. And with leasing penetrating at historical levels and cash deals continuing to challenge even the most grizzled F&I veteran, this will be a must-attend session for both F&I directors and F&I managers.”

Gould enjoyed a 15-year career in front-end management before beginning his career as a trainer and nationally recognized F&I management expert. He heads the training division at UDS and is a regular contributor to F&I and Showroom magazine. He’s also hosts’s F&I Tip of the Week video series.

Industry Summit includes educational tracks for F&I, Special Finance, Used Vehicle Retailing, Dealership Sales & Technology and P&A Leadership. For more information or to register, visit For information about sponsorship and exhibition opportunities, contact David Gesualdo via email or call (727) 947-4027.


  1. 1. Frank [ July 22, 2014 @ 06:53PM ]

    Don't miss Gerry Gould he's real world and on point!


Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  



GM Brings ‘Closed Sales’ Back to Two Manheim Facilities

General Motors is bringing back closed sales to Manheim Arena Illinois and Manheim Pennsylvania. These sales are designed to help GM dealerships build their pre-owned vehicle inventories.