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‘Car and Driver’ Enters Lead-Gen Arena With Inventory Listing Product

April 10, 2017

SAN FRANCISCO — Automotive content brand Car and Driver today announced it will now allow dealers to list inventory on its website. The move, according to officials, marks the brand’s evolution from enthusiast-focused news and reviews to complete decision-making resources for in-market auto shoppers.

“In turning ourselves into a true service for car shoppers and enthusiasts, we become a connection point between the consumer’s automotive curiosity/desire and the car itself,” said Editor Eddie Alterman. “While the function of our site is changing, our mission remains the same: to deliver the most useful, honest, and entertaining information about cars.”

The brand has completely restructured its website, doubled its editorial staff and increased the scope of topics to cover more of today’s trending topics, such as technology, mobility, and environment, Alterman said. The new site will offer shopping tools such as pricing, inventory and more, and will also feature a new buyer’s guide sections that includes nine in-depth categories for each make and model. Reviews will be included in each one.

“Car and Driver’s evolution is in response to the disruption in the online auto marketplace; it’s about accommodating the ways people actually want to shop for cars online. We’re incredibly excited about how far we’ve come and what’s still yet to come in making the auto shopping experience more complete for our audience,” said Josh Searcy, chief product officer at CarandDriver.com

The new inventory listings product is exclusive to CarandDriver.com and will be sold through Jumpstart’s dealer sales team, along with other dealer solutions. The new listings product matches CarandDriver.com content and vehicle search capabilities with a dealer’s inventory, putting the dealer’s vehicles in front of more than 12 million unique monthly visitors and allowing dealers to own all messaging, ads, and links on their vehicle detail pages (VDP).

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