AutoTradeCenter has announced that it has entered into a 12-month Web-enhanced vehicle remarketing agreement with American Suzuki Motor Corporation (ASMC).
This agreement is designed to expedite the official launch of the Suzuki Program Remarketing Online (PROline) Web site to more than 400 Suzuki franchise dealers nationwide. The PROline system provides an Internet remarketing channel for the sale of Suzuki vehicles returning from national daily rental fleets. Suzuki plans on utilizing PROline to remarket its annual retired rental portfolio of approximately 10,000 vehicles.
PROline has been in pilot since September 2000 and ASMC is speeding up the national rollout due to the pilot’s success among its dealers. According to Tim Finley, fleet and remarketing manager at Suzuki, “We are compelled to deliver this tool to our dealers for two reasons: Success of the pilot proved that remarketing rental vehicles online is good business for Suzuki and our dealers; and the overwhelmingly positive response from all of our dealers who attended our national dealer business meeting in Las Vegas this past November, where our dealers tested the PROline firsthand.”
“During Suzuki’s national dealer business meeting, we were thrilled with the dealer’s response to PROline," said Colette Marcilliat, vice president of marketing and president of remarketing services at AutoTradeCenter. "Over 200 Suzuki dealers registered for PROline during that meeting. They want the PROline launched. Suzuki is taking advantage of the full spectrum of ATC expertise: aggressive target marketing and process specific technology. It is a privilege to be an integral part of their remarketing strategy.”
“The initial pilot success was just the beginning," Finley said. "The PROline will be actively marketed to all our franchise dealers by the PROline support team at ATC. Plus, our vehicles will be offered to those dealers from many locations, including our approximate 35 auction partners, who have embraced our remarketing vision.”
“This is another milestone for ATC,” said Roger L. Butterwick, president of AutoTradeCenter. “The remarketing of rental vehicles requires utmost speed, flexibility and expert marketing. The ATCadvantage is designed to meet all of these requirements. As the success of the Suzuki pilot proves, ATCadvantage delivers the tools and support necessary for today’s successful remarketer.”
About Suzuki Motor Corporation
Suzuki Motor Corporation (SMC) founded the Automotive Division of American Suzuki Motor Corporation (ASMC) in Brea, Calif., in 1985.
AMSC markets automobiles in the United States through a network of more than 400 automobile dealerships in 49 states. ASMC’s parent company, Suzuki Motor Corporation is a diversified worldwide manufacturer, selling a variety of vehicles in 191 countries. Founded in 1920, SMC is based in Hamamatsu, Japan.
AutoTradeCenter.com (ATC) is an Internet-based "business-to-business" automotive re-marketing company.
On its Web site, www.autotradecenter.com, the company markets its services to auto manufacturers, captive finance companies, lease and rental companies, and financial institutions across the U.S.