Autobytel Inc. sites' unique visitors reached more than 3.5 million in August, according to Jupiter Media Metrix, more visitors than any other car-buying and ownership site on the Web. In addition, more than 90 percent of Web traffic has potential exposure to Autobytel Inc.'s content and technology, according to Andrew Donchak, chief marketing officer of Autobytel Inc.
"Autobytel Inc. sites continue to attract large numbers of consumers who are researching and shopping for cars online, surpassing visitors to manufacturer and other auto e-commerce sites," Donchak said. "Just this month, Jupiter Media Metrix analysts confirmed that there is room for significant growth in the online automotive sector. This is key to our ongoing strategy of providing tools and programs that will allow automotive marketers to take advantage of our deep knowledge of online car buyers."
According to Jupiter Media Metrix, consumers value third-party auto sites over the manufacturer sites for their impartiality and innovation. Additionally, car shoppers are avid users of the Internet for research, spending an average of more than 10 minutes on automotive sites every month --only the entertainment category has higher usage, according to Autobytel.
About Autobytel Inc.
Autobytel Inc. bills itself as one of the world's largest, most diversified online automotive commerce and information companies.
As the company that owns and operates Autobytel.com, Autoweb.com, Carsmart.com, Autosite.com, and AIC (Automotive Information Center), Autobytel Inc. says its mission is to provide marketing, data, technology and management services to benefit every manufacturer and dealership.
The company says it powers manufacturer and portal auto channels with data and tools to help customers buy cars; provides advertising programs for manufacturers and dealers to target customers; develops technology to drive one of the most advanced inventory-based manufacturer's online car selling programs to date; and generates billions of dollars in car sales for dealers through the company's popular websites.
Serving approximately 6,000 subscribing dealers and 25 international automotive manufacturer customers, Autobytel Inc. sites are receiving more than three million unique visitors a month, and Autobytel Inc. content and technology has potential exposure to over 90 percent of total web traffic, according to company officials.