November proved to be a profitable month for Ford, Honda, Nissan and Toyota. The month, however, wasn’t so profitable for GM and Chrysler.
After a year of declines, Ford Motor Company’s sales were up 0.4 percent over a year ago. The company attributes this sales increase to growing crossover sales and increased demand for hybrids and fuel-efficient vehicles. The company expects to continue its sales growth by paying close attention to consumer demand.
“Continuing to deliver more quality products that people really want, and carefully gauging customer demand in the months ahead will help ensure we stay on track with our plan,” said Mark Fields, president, The Americas, in a company release.
American Honda Motor Co. sales are at a record high, increasing 4.7 percent from the November 2006 record of 106,446 units.
The company’s press release revealed that it was positive consumer response to new vehicles that drove sales. "Even in these uncertain times, our bread-and-butter products are showing real growth," said Dick Colliver, executive vice president of American Honda. "The all-new Accord continues to set a blistering pace with sales up by more than 25 percent."
Nissan North America also reported best-ever November sales, reaching 80,683 units, up 6.1 percent over last year.
Toyota Motor Sales U.S.A. reported best-ever November sales of 197,189 vehicles, a 0.3-percent increase over last November. Although the company recognizes that rising fuel costs and drops in home values have taken a toll on the economy, sales show that the auto industry is not being adversely affected.
"The industry's not down for the count. Demand for fresh, more fuel-efficient products continues to show strength," said Jim Lentz, TMS executive vice president, in a company press release.
Light vehicle sales were down 11 percent for GM. Sales hit 261,273 units in November, down from 293,558 a year ago.
Chrysler sales fell 2 percent to 161,088 from a year ago. The company, however, sees this as a small loss and remains hopeful.
“The recently launched ‘Event of a Lifetime’ program has resonated well with customers and will be continued through January 2, 2008,” said Michael Keegan, vice president – Volume Planning and Sales Operations, in a company release. “We continue to offer customers a great value package and on select 2008 models we will extend the zero percent APR through 60 months.”
November sales for the above-mentioned companies are as follows:
Chrysler: Chrysler dealers delivered 161,088 new vehicles to U.S. customers in November, down 2 percent compared with a year ago.
Jeep brand units were down 2 percent versus last November, which the company attributed to high fuel prices.
Dodge brand car sales saw a 75-percent increase over last year, attributed to steady sales of the Dodge Charger, which had 10,341 units delivered.
Ford: Total sales reached 182,951, up 0.4 percent from last November. Crossover vehicle sales were up 119 percent from last year, reaching 33,271.
Lincoln sales dropped 7 percent, which the company attributes to lower fleet sales.
GM: GM’s U.S. light vehicle sales fell to 261,273 units in November. This is an 11-percent drop from sales last November, which reached 293,558.
Car sales dropped 4.5 percent, while truck sales saw a 15-percent decrease.
Honda: Total sales reached a record-high 111,431, up 4.7 percent from November 2006, when sales reached 106,446.
Honda Division saw record November sales of 98,521 units, up 10.4 percent compared to last year. Acura Division sales reached 12,910 for November.
Nissan: Total sales for Nissan North America were a record 80,683 units in November, up 6.1 percent compared with last November’s sales of 76,015 units.
Nissan Division sales increased by 6.8 percent over last year and Infiniti Division sales increased by 2.1 percent versus last year.
Toyota: Toyota Motor Sales (TMS) U.S.A. reported best-ever November sales of 197,189 vehicles, a 0.3-percent increase over last year.
The Toyota Division posted best-ever November sales of 172,341, a 1.4-percent increase.
Hybrid vehicle sales reached 26,376 units, an 85-percent increase over last November.