AUBURN HILLS, Mich. — Chrysler LLC announced a new slate of incentives worth up to $6,000 for new-vehicle purchases. The savings may be enough to convince car buyers to invest in the beleaguered OEM as it works its way through last week's Chapter 11 bankruptcy filing and an alliance with Italian automaker Fiat SpA.
"Chrysler LLC is building a new car company, and we are asking consumers to come see what we are building for you as we begin a vibrant new phase of our company," said Steven Landry, Chrysler's executive vice president of North American sales and marketing. "Consumers are telling us that the net purchase price of the vehicle is the most important factor right now, so we are pleased to introduce incentives that address what the consumer is looking for."
The incentives, which will be available from May 6 through June 1, include up to $4,000 off dealer price on 2009 models. Current Chrysler owners can qualify for another $1,000 off most 2008 and 2009 Chrysler, Jeep and Dodge models. Members of the more than 1,500 credit unions on the OEM's Invest in America program can qualify for another $1,000 in "Credit Union Bonus Cash" if they finance the purchase through their credit union.