BOSTON — Next Generation Dealer Services (NGDS) acquired The National Association of Car Sales Professionals, an association of salespersons that provides its members with individual, blog-style Websites.
"We are going to take TheNACSP.com to the next level," said NGDS CEO Rob Hagen. “The company’s first-phase success proves that car buyers want to get to know their salesperson before they visit the dealership."
TheNACSP.com was founded by Scott Sanders, a former Internet sales manager. Sanders built the association as a means of generating leads for individual dealers while pooling resources for site infrastructure and SEO expertise. In addition to giving the site a facelift and, eventually, a new Web address, NGDS plans to leverage national radio and social media marketing campaigns to build upon the existing brand.
“The NACSP model is a great example of how car buying has changed in the 21st century,” Hagen said. “Searching online can be daunting. You are looking for your next car in hundreds and thousands of lots. TheNACSP.com will give customers the opportunity to connect with a professional who can do all the hard work for them."
Line\5 has joined F&I Express’s 160-plus-member network of aftermarket sales providers.