ST. PETERSBURG, Fla. — Priority One Financial Services hired Laura Smith as its new marketing coordinator. She will be responsible for creating marketing pieces for Priority One’s dealerships and dealer leads, forming the company’s brand standards and building a new Website.

Smith’s additional duties include writing press releases, industry related articles, a quarterly newsletter and educational material.

Before joining Priority One, Smith worked at Wellcraft Marine and Hydra-Sports in their marketing department. She is a graduate from the University of Wisconsin, Madison.

“We are excited to have Laura join our company,” said Heather Mariscal, president of Priority One. “Her past experience at boat manufacturers, Wellcraft Marine and Hydra-Sports, will be valuable since our business focuses on recreational dealerships.”