BEDFORD, Texas – Warrantech Automotive Inc., an independent provider of vehicle service contracts and aftermarket warranties, and BP Lubricants USA Inc., a marketer of Castrol products, have partnered to develop Extended Care, a vehicle service contract wrap program.
Extended Care will be offered as an upgrade to the Castrol Oil Club (COC) members. The insured program is administered by Warrantech and features an enhanced level of protection which wraps around the free COC engine coverage.
“This is another milestone for Warrantech,” said Joel San Antonio, CEO and president of Warrantech Corporation, the parent company of Warrantech Automotive. “Castrol is the world’s leading supplier of synthetic lubricant products, and their decision to utilize Warrantech’s established marketing and administrative expertise is a testament to our ability to generate significant revenue for dealers, build a large following for an innovative loyalty program, and ensure customer satisfaction though superior claims management.”
Extended Care offers many benefits to Castrol customers and Castrol dealerships. COC members have the option to purchase more comprehensive coverage such as a power train plan or full vehicle coverage, and all plans include benefits such as complementary or discounted Castrol oil changes for a defined period of time. For the first three years of the contract, Extended Care offers a free service reminder to customers when it is time for an oil change. In addition, dealerships can earn oil rebate cash incentives with every agreement remitted through Extended Care.
In April, Warrantech began to handle COC registrations from dealerships as new members enroll in the COC program. The COC membership is provided free to Castrol oil customers when they purchase a new or pre-owned vehicle at participating dealerships. COC members get extended engine protection for up to 15 years or 350,000 miles, full 24/7 roadside assistance for eight years or 150,000 miles, and one complimentary oil change or a Visa Gift Card reward with a paid Castrol oil change.
“We’ve been studying the Warrantech business model for some time,” noted Matt DiPaulo, trade marketing manager for Castrol. “Finding ways to better enhance profits and customer retention for dealers, through the use of innovative Castrol programs, is the reason we wanted to work with Warrantech. A recognized pioneer in the service contract industry, Warrantech is a marketing powerhouse offering our dealers the latest in high-tech administration services.”
“Castrol and Warrantech have been looking for ways to work together for some time,” said Dominic Sansone, president of Warrantech Automotive. “Our long-term relationship with Eric Harmon, Castrol’s marketing partner on the Castrol SYNTEC Oil Club, helped facilitate the collaborative effort it took to create the infrastructure needed to handle the volume of Castrol-related business.”
“The Castrol Oil Club and Extended Care programs are examples of the creative ways we find to demonstrate our commitment to our dealers, distributors and customers,” added DiPaulo. “With Castrol Oil Club and Extended Care, everyone wins, making this new relationship with Warrantech a sound business decision.”
To learn more about Castrol Oil Club and Extended Care, contact Warrantech to schedule an appointment with a local representative.