Retail auto sales continued their strong performance in April, as all domestic and foreign automakers reported increases in their sales volumes.

Hyundai reported a monthly record for sales, and said sales so far have reached all-time highs. Audi also reported its second-best monthly sales record. Hyundai and Ford also reported consecutive monthly gains in retail market share.

Despite its recall troubles, Toyota also reported a sales increase in April with improvements in its Toyota and Lexus divisions.


Audi set in April its second-best U.S. monthly sales record, as sales of cars and SUVs increased 32.9 percent compared to the year-ago period. Year-to-date, total sales volume came in at 30,634 vehicles, up 34.3 percent from 22,818 vehicles.

The German automaker sold 9,319 luxury cars and SUVs in April, topping a previous record of 8.106 vehicles sold in 2007. The company’s best month for sales in the United States was December 2006 when sales reached 11,897 vehicles.

Audi Certified Pre-Owned sales slipped due to limited supplies. Audi recorded 2,285 CPO units sold in April, off 12.2 percent from April 2009.


The BMW Group (BMW and MINI combined) reported April U.S. sales of 21,111 vehicles, an increase of 9 percent from the 19,362 vehicles sold in the year-ago period. 

Year-to-date, the BMW Group recorded sales volume of 76,162 vehicles, up 7.9 percent compared to the 70,606 vehicles sold in the first four months of last year. 

BMW Brand sales increased 10 percent in April to reach 17,268 vehicles. On a year-to-date basis, sales increased 8.8 percent to 63,591 vehicles.

Sales of BMW’s used vehicles (including certified pre-owned vehicles) sold through BMW’s dealership network increased 23 percent to 15,472 vehicles. On a year-to-date basis, used vehicle sales increased 6 percent to 55,320 vehicles.

In April, 3,843 MINI’s were sold, up 5.1 percent versus the 3,657 units reported in the same month a year ago. On a year-to-date basis, MINI USA reported sales of 12,571 automobiles, an increase of 3.3 percent.


Chrysler Group LLC reported total U.S. sales for April of 95,703 units, an increase of 25 percent from 76,682 units in April 2009. Sales increased 3 percent compared with March 2010 (92,623 units).

The automaker’s total car sales in April reached 30,527 units and total truck sales reached 65,176 units. On a year-to-date basis, total car and truck sales volume reached 329,918 units, up 2 percent from 323,890 units.

Dodge Brand sales reached 38,795 units, up 61 percent from the 24,070 units in April 2009.

Chrysler Brand sales reached 22,386 units, up 61 percent from the 13,874 units sold in April 2009.

Jeep Brand sales remained relatively unchanged in April at 19,645 units, compared to the year-ago period of 19,670 units.


Ford, Lincoln and Mercury April sales totaled 162,996, up 25 percent versus year ago. Year-to-date sales totaled 591,592, up 34 percent from 441,645 units.

Ford’s retail sales were up 32 percent, as the automaker gained retail market share for the 18th time in the last 19 months.

For the month of April, total car sales reached 57,849, up 10.3 percent. Total utilities sales reached 46,326, up 32.7 percent. Total truck sales reached 58,821, up 38.8 percent.

Ford brand sales reached 146,589, up 26 percent from the 116,263 units sold in the year-ago period.

Lincoln brand sales reached 7,279, up 22 percent from the 5,973 units sold in the year-ago period.

Mercury brand sales reached 9,128, up 19 percent from the 7,662 units sold in the year-ago period.

Total Ford Motor Company sales, including Volvo, reached 167,542 units in April, up 24.7 percent from 134,401 units in the year-ago period.

General Motors

The combined retail sales of GM’s four brands — Chevrolet, Buick, GMC and Cadillac — reached 183,091 units in April, an increase of 19.7 percent from the year-ago period. Year-to-date sales for the four brands totaled 652,444, an increase of 30.7 percent.

Chevrolet dealers reported total sales of 135,369, up 17.4 percent from April 2009. Retail sales for the brand were 32 percent higher for the month.

Buick total sales reached 12,181 units, a 36.4 percent increase from the year-ago period. Retail sales for Buick rose 42 percent during April.

GMC total sales of 24,224 were 18.4 percent higher than last year, while retail sales for the brand were up 37 percent.

Cadillac total sales increased 35.7 percent to 11,317, while retail sales improved 31 percent for the month.


American Honda Motor Co. Inc. posted April sales of 113,697, an increase of 12.5 percent compared to April 2009.

Year-to-date sales reached 370,109 units, an increase of 12.6 percent based on the daily selling rate.

The Honda division posted April sales of 102,978, an increase of 11.7 percent versus April 2009.

The Acura division posted April sales of 10,719, an increase of 21.6 percent compared to the year-ago period.

Total car sales reached 66,547 units, down 1.4 percent from the year-ago period. Total truck sales fared better and reached 47,150 units, an increase of 40.7 percent from the year-ago period.


Hyundai Motor America posted an all-time sales record and a monthly sales record in April, as sales reached 44,023 vehicles, up 30 percent from the year-ago period.

April also marked the Korean automaker’s 16th consecutive month of year-over-year retail market share gains. Year-to-date, Hyundai’s total sales reached 155,532, up from 129,806 in 2009.


Kia Motors America posted April sales of 30,036 units, a 17.3 percent increase over the 25,606 units sold last year.

Kia reported that the all-new Sorento CUV is its best-selling vehicle, with sales of 8,486 units since it arrived in dealerships in January.

Year-to-date sales reached 106,732 units, up 12.9-percent from the 94,499 units sold in the first four months of 2009.


Nissan North America Inc. reported April sales of 63,769 units, an increase of 35.1 percent from the 47,190 units sold in the year-ago period.

Nissan vehicles posted sales of 56,558 units in April, a 33.8 percent increase from the 42,258 units sold in the year-ago period. April marks the Nissan division’s seventh consecutive month with a year-over-year sales increase.

Infiniti sales for April were 7,211 units, up 46.2 percent from the 4,932 units sold in the year-ago period.


Toyota Motor Sales U.S.A. reported April sales of 157,439 vehicles, up 24.4 percent over the year-ago period. Year-to-date, total sales reached 543,125 units, up 12.8 percent from the 486,212 units recorded in 2009.

The Toyota division posted April sales of 139,080 units, an increase of 23.8 percent over the same period last year. Passenger cars recorded sales of 83,506 units, an increase of 18.2 percent over last April. Light trucks posted sales of 55,574 units in April, up 33.3 percent over April 2009. Scion posted April sales of 3,577 units. 

The Lexus division reported April sales of 18,359 units, an increase of 29.3 percent over the year-ago month. Passenger cars recorded sales of 9,901 units, up 37.7 percent over the year-ago month. Light trucks recorded sales of 8,458 units, up 20.7 percent over last April. 

TMS posted April sales of 17,242 hybrid vehicles, up 41.1 percent over April 2009.  Toyota Division posted sales of 14,902 hybrids for the month. Lexus Division reported sales 2,340 hybrids in April.