BALTIMORE — Through a new partnership, Friendly Finance Corporation and have developed the “No Charge BK” marketing campaign for dealers who register with Friendly Finance.

“This marketing campaign is a partnership between two staple brands within automotive subprime,” said Robert Davies, president of “We share a passion for creating meaningful consumer product experiences through design and innovation. With this joint marketing program, the dealer will have a lender dedicated to working with the individuals responding.”

For more than 14 years, has provided bankruptcy marketing tools to subprime dealers.

“This new partnership with will allow our dealers to further target the BK segment that separates us from other lenders,” said Steve Pittler, president of Friendly Finance Corp. “With our dealers actively pursuing these buyers, we anticipate their look-to-book and profits to exceed industry standards.”

Friendly Finance is a subprime lender with more than 60 years of experience, serving franchise and independent dealers in Delaware, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Nebraska, Ohio, Tennessee and Virginia. Friendly Finance focuses on open bankruptcy customers, specializing on customers before they have been discharged from a Chapter 7 or Chapter 13 bankruptcy. The subprime lender even considers customers who have filed bankruptcy multiple times.

The “No Charge BK” program is available to qualified franchise and independent dealers. For more information, call Kathy Denisuk with Friendly Finance Corp. at (800) 872-2877 ext. 236 or Christine Follett with at (888) 739-1468.