ORANGE COUNTY, Calif. – Joe Verde will debut his new book for automotive salespeople, “Earn Over $100,000 Selling Cars – Every Year,” at the 2011 National Automobile Dealers Association (NADA) Convention and Expo in San Francisco from February 5-7. Attendees can pick up a free copy of the book at the company’s booth #3629N.  

Verde is the top sales trainer in the car business and he wrote this book to help new and experienced salespeople earn six figures selling cars. The book will be free throughout February as a way of giving back to the industry he’s been involved with since the early 1970s.

The new book is a companion piece to the book Verde published in 2009 for dealers and managers, “A Dealer’s Guide To Recovery & Growth In Today’s Market.”

“I wrote ‘Recovery & Growth’ in 2009 as a way to help dealers and managers plan for long term, continuous growth in the wake of the recession,” he said. “With my new book, I switched my focus to salespeople – 80 percent of who never receive any training before they hit the lot. I wanted to help them develop their daily selling activities so that they can sell more units each month and start earning big pay checks.”

In addition to the free book, NADA attendees will have the opportunity to win a free Apple iPad tablet computer at the company’s booth #3629N. The iPad comes pre-loaded with a variety of Joe Verde training content, including E-book versions of “Recovery And Growth,” and “Earn Over $100,000 Selling Cars – Every Year”, as well as with easy desktop access to, the industry’s first virtual sales training network.

Beginning Feb. 1, 2011, visitors to can preorder a free copy (shipping cost not included) directly from the home page. Shipments will begin after the NADA show.

For more information about Joe Verde’s online sales training programs, visit or call (800) 445-6217. For information about Joe Verde workshops and training products, visit