PORTLAND, Ore. — Chrome Systems Inc., a subsidiary of DealerTrack Holdings, and IntellaCar LLC announced today that a number of Chrome's automotive solutions and services will power IntellaCar's mobile sales tool.

The mobile application for iPhone, iPad and iTouch devices, which was launched by IntellaCar earlier this year, leverages Chrome New Vehicle Data, Chrome Construct configuration and comparison Web service, Chrome AutoBrief Reviews and Chrome Image Gallery. The Chrome-powered sales tool will allow IntellaCar's users to give customers a better understanding of vehicles using competitive comparisons, third-party reviews and visual vehicle walkarounds, enhancing the buying experience and giving dealers a competitive edge. 

"IntellaCar's innovative mobile sales tool is allowing sales consultants to realize a range of benefits including easier and faster access to crucial vehicle information right on the dealership lot or anywhere they are interacting with a consumer," said Amit Maheshwari, general manager of DealerTrack Data Services. "The addition of Chrome's comprehensive solutions makes IntellaCar's mobile application even more compelling and informative, and we're confident this will help convert more leads into sales quickly for dealers."

According to Bruce Polkes, principal at IntellaCar, "Chrome's depth of resources and products enables us to provide a multitude of functionality in one application. Chrome leads the industry in accurate and detailed vehicle information and content, and this collaboration allows us to bring a game-changing solution to dealerships across the country."