SAN RAMON, Calif. —, a division of Reply! Inc., announced the launch of its New Car Research app for the Apple iPad. The iMotors app is a consumer car-buying tool and enables users to research and compare vehicles, get quotes from local dealers, view photos, color options and videos, and access the latest manufacturer rebates and incentives

"The iMotors New Car Research app is the ultimate power tool for anyone looking to research or purchase a vehicle," said Payam Zamani, CEO of Reply! Inc. "With an intuitive interface, the iMotors app allows iPad users to easily access research and comparison information and bring it with them when visiting dealerships, helping them get the best price quotes on the car or truck they are about to purchase."

The app’s features include video reviews, multiple images of each vehicle, vehicle color selection, rebate and incentive information, and access to vehicle features, specs, options and warranties.

The iMotors New Car Research app is free and available for download in the Apple iTunes App Store.