LAS VEGAS, Nev. — Special Finance Insider announced the addition of John Palmer, president and CEO of ProMax Unlimited, as a speaker at the upcoming 2011 Special Finance Conference. As part of F&I and Showroom magazine’s Industry Summit 2011, the conference will be held September 26-28 at the Las Vegas Hilton.

On Sept. 27 at 9 a.m., Palmer will present “Your Dealership’s Solution for Being Compliant and Profitable at the Same Time,” which will discuss an easy-to-follow process that will help dealers stay compliant while improving both profits and consistency in the sales process. The following day at 11:30 a.m., Palmer will discuss effective and low- or no-cost advertising and marketing tools during his session, “10 Low-Cost and Very Successful, Proven Tools to Generate More Leads, Traffic and Sales.”

Palmer has experience in the retail automobile industry as a salesperson, sales manager, used-car manager, F&I manager, general sales manager and GM in the Chicago metro area and in the Quad Cities, according to Special Finance Insider. He designed the first version of the ProMax program in 1994 to help dealerships desk and maximize their special finance profit opportunities.

For more information or to register to attend the 2011 Special Finance Conference, visit