IRVINE, Calif. — Kelley Blue Book (KBB) announced that its Auction Value solution has integrated with Auction Genius, a web-based software provider for auto dealers buying vehicles at auction.

Featuring a combined screen view, the product incorporates both local auction and vehicle specific information in one place, according to KBB. 

"Kelley Blue Book values are developed using hundreds of data sources, millions of vehicle data points and are specific for 51 distinct regions," said Juan Flores, director of vehicle valuation for KBB. "Having the vehicle valuations readily available during a live auction not only empowers the dealer to make the best purchase decisions for his or her lot, but also offers relevant and timely information about what should be paid for a particular model."

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