NEW YORK — HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.

The arrangement enables HookLogic's Lead to Show 2.0 customers to leverage Polk's data to ensure that online and offline incentives are hyper-targeted to the leads that are most likely to buy, according to the company.

"We've worked with Polk for over three years, and results from our joint campaigns with automotive dealers have been unprecedented,” said David Metter, president of automotive for HookLogic. “It was only natural for us to build Polk market insight into our solution set, and our customers couldn't be happier."

Lead to Show 2.0 leverages Polk's predictive models to assign every internet lead a score based upon a number of factors, including lead source, in-market timing, past buying behaviors and household demographic data. Once scored, HookLogic manages and automates the delivery of targeted, limited-time offers, such as gift cards, which can only be redeemed in person at dealerships, according to the company

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