BURLINGTON, Vt. — Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.
The Dealer.com Digital Website Suite of tools is based on a common platform for simplified integration, and offers a holistic view of metrics for every application, giving an accurate and customizable report of marketing efforts, according to the company.
The solution includes the following features:
• Designs backed up by UX testing/analysis.
• Mobile SmartSites that include video, mobile editing tools and reporting.
• Video SmartSites that consolidate vehicle videos, video blog, video gallery and video upload tools.
• CallTracking for both website and mobile.
• IncentivesManager for displaying of manufacturer and dealer incentives, and integrating an inventory pricing and payment calculator into VLPs/VDPs based on custom rules.
• Inventory Manager with a Mobile Lot Capture app.
• Inventory Marketing for exporting inventory, auto-generating Ebay and Craigslist templates and creating professional window stickers and buyer's guides.
• ControlCenter for managing online advertising and website tools, media, content and reporting through one login.
• Performance Analytics of ongoing and historical data.
For more information, visit http://www.dealer.com/products/packages.htm#Digital-Website-Package.