RICHMOND, Va. — PartProtection LLC is rolling out extended service coverage on OE parts sold through a dealership's parts department, through Parts eStores and on OE parts installed in a dealership's service department.

The plan is underwritten by A.M. Best A-rated insurance carriers. The company includes Principals Chris Rand, company president and a veteran of the service-contract industry since 1994, and Shawn Luca, CEO and founder and president of TradeMotion LLC, a provider of e-commerce solutions to the auto industry.

"PartProtection adds a whole new dimension to the suite of products that TradeMotion can deliver to our base of manufacturers, dealers, installers and consumers, and offers easy expansion into other e-commerce platforms," said Lucas. "It seamlessly plugs into our e-Store and e-Office products, and makes it easy for both regular consumers and dealers to use.”

The program is easy and flexible, and requires minimal training for dealerships, according to the company.

"Manufacturers, dealers and consumers will be thrilled with PartProtection's easy to use, part specific, point-of-sale service contract,” said Rand.