BRADENTON, Fla. — Cactus Sky Communications has combined two of its products, Pot of Gold and eReputationBuilder, to create one integrated program designed to help dealers reengage unsold prospects and generate online reviews from one place.

Pot of Gold is a turn-key program that mines unsold prospects in a dealership’s CRM and re-engages them with special behavioral targeted e-mail campaigns and intuitive follow-up responses. These include special offers and other enticements for sales and service.

eReputationBuilder generates online reviews by sending video e-mails to all sales and service customers from a dealership’s DMS. It leads them to the top review sites such as Google Local and Yelp to leave positive online reviews. If for some reason the customer had a negative experience, they are given the opportunity to contact the dealer directly to correct the problem by completing a “not satisfied” form. As an added bonus, eReputationBuilder fixes inaccurate business listings across the web on business directory sites, location and mapping apps, according to the company.

“The full combination of Pot of Gold with eReputationBuilder is a natural evolution of these two products,” said Peter Martin, president of Cactus Sky. “Both programs access a dealership’s DMS to provide real-time sales and service reporting and to send nightly follow-up e-mails designed for easy customer feedback and engagement.”

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