CATON, Mass. — The LoJack Corporation has launched a Fleet Referral Program for auto dealerships that incentivizes and supports sales of its LoJack Fleet Management Powered by TomTom.
To participate in the program, dealers need to inform their fleet customers about LoJack Fleet Management and enter an interested customer's contact information into a secure website administered by LoJack. A representative of LoJack will follow up with the customer and will pay the dealer a referral fee for each LoJack Fleet Management subscription a customer purchases.
"We introduced LoJack Fleet Management to provide fleet managers with the business intelligence to drive improved operational efficiencies," said Hal Dewsnap, senior vice president and general manager of U.S. sales at LoJack. "Now, with our Fleet Referral Program, we are offering our dealer partners the incentives and tools they need to support their customers who own or manage a fleet."
LoJack announced a strategic alliance with TomTom Business Solutions earlier this year to introduce a fleet management offering. This solution has provided LoJack customers with the opportunity to manage their fleets in a way that delivers lower operating costs while enhancing control over their fleets, according to the company. LoJack also recently expanded its internal team of fleet sales representatives.