ORLANDO, Fla. — Automotive retail and F&I expert James Trueman has joined US Equity Advantage as regional account manager for the Northeast.  Trueman’s primary responsibility will be to provide training and sales support to the New England states from his home base in Seacoast, N.H. He will report directly to the company’s chief marketing officer, William Lathrop.

Trueman began his automotive career in 2001 in sales for a large multiline powersports dealership and four years later transitioned to the F&I department. In 2011, he joined Group 1 Automotive’s New England platform, where he again worked in sales before being promoted to the F&I office.  In his last F&I position, Trueman was a power user of USEA’s biweekly loan payment service, AutoPayPlus.

“What I liked most about using the biweekly payment option was the ability it gave me to justify other value-added menu options that customers previously declined. I also enjoyed showing the customer the value of paying off their vehicle faster and saving money in interest,” Trueman said. “I’m excited to use my experience to train and improve the success of others in my region.”

Auto dealers use AutoPayPlus as a way to give customers the convenience of automated payments. When customers enroll in the biweekly service, they sign up to make half payments every two weeks.  Instead of making 12 monthly payments, the customer will make 26 half payments, applying extra payments to principal and thereby reducing the term of the loan and interest paid.

The weekly service operates similarly to biweekly, while those who prefer a fixed debit cycle can opt for semi-monthly or monthly plans. When customers sign up for AutoPayPlus, they become lifetime members of USEA, which gives them the ability to add as many loans for themselves and families under the Unlimited Family Plan.