SCOTTSDALE, Ariz. — Digital Air Strike (DAS), an automotive social media and digital engagement company, and Dealertrack Technologies announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities. 

Through the referral agreements, the DAS Response Logix Smart Quote lead response and prospect nurturing solution will be easily accessible and integrated into Dealertrack’s digital marketing solution and Payment Driver.

DAS joins a premier group of market leaders as part of’s Certified Provider Program. To qualify for the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.

Dealertrack’s PaymentDriver, which was licensed from Dealertrack by DAS, is a state-of-the art monthly payment calculator for dealerships. The integration makes click-of-the-mouse vehicle pricing immediately available inside Digital Air Strike’s Smart Quote — the core product in its Response Logix lead response and prospect nurturing solution.

Dealertrack’s PaymentDriver will drop into the Response Logix Smart Quote microsite and automatically display side-by-side lease and finance offers that conveniently factor in OEM, lender and regional rebates and incentives to ensure the consumer is getting the best lease or financing payment available.

“Leveraging Digital Air Strike’s Response Logix with our digital marketing and PaymentDriver solutions gives us a uniquely powerful means of targeting and generating quality leads for automotive retailers,” said Brian Green, senior director of corporate business development for Dealertrack Technologies. “Our Certified Provider Program assures our clients that the specialized partners we are integrating into our technologies are well-vetted, best-of-class products. We look forward to the added value Digital Air Strike will bring to our overall solution.”

“Digital Air Strike has won market share the hard way over the past half dozen years,” said Thom Brodeur, COO of Digital Air Strike. “We’ve done it one rooftop at a time. These complementary and parallel initiatives with Dealertrack allow us to accelerate our go-to-market efforts through partners who lead their markets. It also allows us to provide a larger universe of auto dealers access to the industry’s most ROI-conscious-and-measurable lead response solutions to sell and service more cars.”