AutoGravity Launches Digital Finance Platform

IRVINE, Calif. — AutoGravity's smartphone-based auto finance platform is now available to car buyers in 46 states, the company announced this week.

Consumers can use the app to obtain up to four finance or lease offers on any make, model or trim of new or used car and receive personalized loan and lease offers within minutes, empowering them to choose the rate and lender that’s right for them before they visit the dealership, according to the provider.

“AutoGravity has brought car finance into the digital age,” said CEO Andy Hinrichs, who founded the company after decades as an auto finance executive. “Our industry-leading technology has been embraced by top banks and captive auto lenders, as well as leading dealer groups who see customers shopping on their smartphones every day. We’ve redesigned the car finance experience, taking it from hours to minutes for car buyers across the country.”

The company’s directors say they have built partnerships with the world’s leading banks, captive finance companies, and leading dealership groups, bringing together thousands of dealers and an extensive list of finance sources into a single digital marketplace. First launched in California in 2016, the app is now available for download in the Apple App Store and Google Play. AutoGravity is also available as a mobile-responsive website.

The system guides car shoppers through a four-step process:

1. Select any make, model and trim of new or used car available in the U.S.
2. Select a dealership from AutoGravity’s national database; the platform automatically pinpoints the shopper’s location and shows him or her the closest dealers selling the vehicle.
3. Search for financing; the platform can scan a driver’s license and connect to social media to pre-fill the finance application.
4. Select the loan or lease offer.

“To truly empower car buyers with access to every possible vehicle, dealer and finance choice, the AutoGravity platform must be an attractive place for lenders and dealers to do business,” said CMO Serge Vartanov. “We’ve spent over a year integrating lenders and dealers into the platform, and we’re now ready for customers across the country to start shopping and financing.”