LONG BEACH, Calif. — FrogData named Paul Arenson as senior sales consultant, continuing a “rapid expansion,” according to the company. Arenson comes to FrogData with more than two decades of automotive industry experience, most recently at Dealertrack, where he was the recipient of the company’s first-ever Chairman’s Award, which recognizes excellence in the relentless pursuit of customer satisfaction.
As FrogData’s senior sales consultant, Arenson will be responsible for creating partnerships and building out new opportunities for the company’s data analytics platform. The solution was designed to deliver advanced reporting, business insights and predictive analytics to help dealers make the right decisions to improve productivity and profitability.
“Paul is joining an impressive executive sales team with insider knowledge on the trials and tribulations of running a dealership; and brings his own valuable expertise to the table,” said Tej Soni, founder of FrogData. “His ability to recognize the needs of a client base and bring about a complimentary solution in a timely manner is well known within the industry. We’re excited to have him on board.”
Arenson has more than 25 years of experience in the automotive industry, starting his career early on in the country’s largest Cadillac, Rolls Royce and Bentley dealership, where he honed his craft in sales as a business manager for 10 years. He progressed from retail operations to software sales with Dealertrack.