Ducati North America Grows Market Share

CUPERTINO, Calif. – Ducati North America took top honors in the in the 2009 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which revealed a significant boost in market share for the motorcycle brand despite adverse market conditions and a tighter credit market.

“This award is a testament to the tremendous commitment made by the Ducati dealer network,” said Jason Chinnock, motorcycle sales director of Ducati North America. “Their ongoing dedication to improve the quality of the customer experience will allow us to reach out to a broader customer base as we work to grow the share and profile of the Ducati brand.”

According to the study, Ducati maintained a more than 10 percent share in 20 of the country’s most important metropolitan markets in the sport and streetbike categories. Nationwide, the brand captures 5.8 percent of sales in its competing sectors. This historic high has been strongly influenced by the success of the brand’s iconic Monster family and its world-class Superbike family. Additionally, unique promotional and event-based marketing by local dealers have created a powerful presence for Ducati in the following cities:

Ashville, N.C.

Boston, Mass.

Buffalo, N.Y.

Denver, Colo.

Honolulu, Hawaii

Kansas City, Kan.

Los Angeles, Calif.

Miami, Fla.

Milwaukee, Wis.

Monterey Bay, Calif.

New York City, N.Y.

Oklahoma City, Okla.

Omaha, Neb.

Orange County, Calif.

Phoenix, Ariz.

Portland, Ore.

San Francisco, Calif.

San Jose, Calif.

Santa Barbara, Calif.

Washington, D.C.

"Ducati has come a long way in the last couple of years,” said Michael Lock CEO of Ducati North America. “We have introduced business improvements, developed market leading bikes, dominated international road racing and are very focused on the needs of our growing customer base. All of these factors have greatly contributed to our growing sales and market share success across the U.S."