CUPERTINO, Calif. Ducati North America announced Tuesday pricing for the new 2010 Multistrada 1200, which will begin at $14,995.

Recently unveiled at the EICMA Milan Motorcycle Show, the Ducati Multistrada 1200 is already being hailed as a “game changer.” Four days after the launch, the Multistrada 1200 was officially voted “Most Beautiful Bike in Show” by more than 20,000 show attendees.

The Multistrada 1200 will be priced at $14,995. The bike 1200 has 150hp, 87.5lb/ft of torque, a phenomenally light weight of 417lbs, ride by wire throttle control, keyless ignition, on and off road capability, 50mm Marzocchi forks and much more. In addition, there will be three option packages available to consumers.

The revolutionary Bosch-Brembo ABS system will be available for the Multistrada 1200; a first for Ducati which will reinforce the brand’s reputation for world-class stopping power.

The ABS system is one of the three available option packages for the bike, and will carry an MSRP of $16,495.

The second option package for the Multistrada 1200 is the “S Sport” package. This package will include the Bosch-Brembo ABS system; as well as Ducati Traction Control, and the Ducati-Ohlins Electronic Suspension system. The “Sport” version of the “S” moniker comes from the inclusion of carbon fiber air intakes, cam belt covers, rear hugger and lateral air extractors. MSRP for the bike with the “S Sport” package is $19,995.

For the touring fan, the Multistrada is also available with the “S Touring” package. The “S Touring” model is identical to the “S Sport” package, except instead of the additional carbon fiber accessories this model includes side luggage, a center stand and heated grips. The “S Touring” package also carries an MSRP of $19,995.

Delivery of the Multistrada 1200 will begin in spring 2010. For more information on this new model, and the rest of the 2010 Ducati range, visit