Yamaha Partners With Credit Union Group CUDL

CYPRESS, Calif. — Yamaha Motor Corp. U.S.A. formed a new partnership with CUDL, which will allow Yamaha dealers and customers to secure retail financing on Yamaha’s powersports products through CUDL credit unions.

This new, exclusive retail finance tool will initially be offered to Yamaha dealerships in Arizona, California, Oklahoma, Oregon, Pennsylvania, Tennessee, Utah, Vermont and Washington, with more states to be added shortly.

"Yamaha has developed an innovative partnership with CUDL that will provide our dealer partners with another retail finance option for their customers, particularly the millions of credit union members already in the CUDL network," said Ian Harper, Yamaha's general manager of financial services. "Through our exclusive relationship, CUDL will offer their unique service to Yamaha dealers at a reduced rate. This gives our customers more purchasing options along with the ease and convenience of accessing credit union financing directly at their local Yamaha dealership."

Yamaha products under the new program include motorcycles, ATVs, Side-by-Side vehicles, snowmobiles, personal water craft and jet powered boats.

CUDL credit unions represent the third largest source for automobile financing in the United States, and a growing source of financing for the powersports industry. Currently, CUDL partners with over 700 credit unions and their nearly 20 million members nationwide. 

"The new partnership between our organizations will open the door for Yamaha dealers and our credit unions to pursue beneficial relationships, providing an ideal opportunity to grow their bottom lines," stated Jerry Neemann, CUDL's executive vice president and CSO. "The partnership provides Yamaha dealers with a new resource to tap into the credit union market and drive new customer opportunities."