NASHVILLE, Tenn. — Dataium has upgraded its VisiCogn INSITE, a business intelligence and data reporting application dealers can use to track their websites’ performance and consumer preferences. Launched this year, the upgraded solution was made available this month.

The redesigned INSITE improves overall performance and usability for auto dealers, featuring such changes as an extended data timeframe in the standard edition and the ability to access the dashboard through any smartphone.

INSITE also includes new reporting modules that provide standard website performance metrics, car buyer preferences on inventory and product selections, enhanced auto shopper profiles aggregated from Dataium’s network of auto websites, in-depth SEO and SEM analysis and and lead attribution modeling.

“Our goal has always been to create tools and solutions that revolutionize and improve the way dealers do business,” said Jason Ezell, co-founder and president of Dataium. “We strive to provide dealers with better metrics to improve the decision making process.”