IRVINE, Calif. — Kelley Blue Book unveiled a new consumer tool called “Follow This Car” feature. It allows car sellers to be alerted the moment the value of their vehicle changes, and allows users to track up to five cars.

Users are notified via e-mail when a specific vehicle’s value changes by more than 2 percent, allowing users to follow their vehicle’s value as it changes over time.

“It is critical to have the most up-to-date vehicle values information available when a consumer decides to sell their car,” said Mike Wulf, director of product management for Kelley Blue Book’s “Whether they decide to sell their car to a private party or trade it in at their local dealership, the latest valuation information provided by’s all-new Follow This Car feature will help ensure the best deal possible.”

To access the Follow This Car feature on, research ‘what’s my current car worth’ from the homepage, select the appropriate year, make and model, and determine its current value. On the values page, consumers will find a link to receive alerts for change in that vehicle’s value. 

Once selected, interested users simply enter their name and e-mail address to begin following their vehicle’s value. Site visitors will receive a ‘thank you’ email with information on the selected model.  A single notification email will arrive for all models being tracked once a value moves up or down 2 percent. 

For more information, visit