CHICAGO — Automotive Internet Media, which provides internet marketing services, has released a new service designed to drive more car shoppers to dealership websites.
AIM’s CarClicks offers dealerships the ability to drive auto consumers shopping on independent automotive sites directly to the dealership’s website. Dealership inventory is displayed with priority placement on a network of automotive shopping sites. When auto shoppers click on the dealership’s listing, they are taken directly to the vehicle-detail page on the dealership’s website.
“We believe that CarClicks will quickly become one of the most effective and efficient marketing programs in the automotive industry,” said Tony French, president of Automotive Internet Media. “Dealers market their inventory to millions of online shoppers and they only pay a small fee when an actual shopper is interested in their vehicle.”
Online shoppers who are deep in the sales funnel are taken directly to the dealership site where they have one of many ways of getting in contact with the dealership.
AIM’s CarClicks works like a form of Pay-Per-Click advertising but only targets auto shoppers who are deep in the purchasing funnel interested in a specific vehicle.