OAK BROOK, Ill. — AutoTrader.com’s Trade-In Marketplace (TIM) was recently integrated into vAuto’s suite of inventory management tools. The collaboration is aimed to efficiently acquire more trade-ins and deliver a more transparent appraisal and purchasing process.
“This integration advances our goal to build greater synergies between AutoTrader Group companies and provide more value for dealers,” said Jim Menard, vice president and general manager for vAuto. “Combining TIM and vAuto simplifies the trade-in appraisal and acquisition process at dealerships. It helps dealers more efficiently identify and purchase a greater number of the used vehicles they need from the best source possible — their own customers.”
The integration’s benefits for dealers include: less time and effort to access TIM offers and complete appraisals, additional market data for better dealer appraisals, and greater confidence in trade-ins.
David Berry, TIM senior manager of operations, said, “TIM offers car shoppers the most transparent and easy-to-use method to determine the current market value of their trade-in vehicle and locate a dealer who wants their car. This integration streamlines the workflow for dealers as they match TIM offers to their used vehicle buy lists and use market-specific data with customers to appraise and acquire their vehicles.”