SOUTHFIELD, Mich. — Provider Exchange Network (PEN), a division of Open Dealer Exchange LLC, announced integration with iTapMenu, which will allow users of mobile F&I menu to rate F&I products electronically.

“We couldn’t be more excited about the partnership with Provider Exchange Network,” said Ozan Selcuk, vice president of iTapMenu. “Easy and accurate product rating is essential to our customer interactive solution for our auto dealers. PEN’s network of F&I product providers helps iTap focus on our revolutionary solution, eliminating errors and enhancing the F&I experience for everyone involved.”

Dealers using iTapMenu will now be able to rate F&I products instantly and push them directly into the menu. The F&I manager will also be able to select any available rate for the product with real-time changes to the different re-payment options.

“iTapMenu is a great organization with a fast-growing dealer base,” said Ron Greer, vice president of PEN. “Innovation using mobile technology is another great example of the ever-changing experience of F&I at auto dealerships, and further demonstrates the flexible and open network of Open Dealer Exchange.”

PEN is an electronic data exchange that streamlines the sales process by integrating the F&I product provider with the dealer’s point-of-sale system, whether through a menu or directly with the dealership management system desking software.

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