WESTERVILLE, Ohio — National Auto Care Corporation (NAC), an administrator of vehicle service agreement products and the development of online dealer business solutions, and myNegotiation.com, provider of the patent-pending online negotiation software-as-a-service for auto dealers, today announced a strategic partnership that will provide thousands of NAC dealers across the U.S. with the lead generating application.
MyNegotiation is a unique solution that allows dealers to sell more vehicles from their own websites and increase the volume of reinsurance products sold with those vehicles. Dealers can place the myNegotiation icon on their website listings, inviting shoppers to negotiate vehicle sales price and trade-in values online. MyNegotiation works with both new and used vehicles and integration with any dealer website is turnkey and simple.
“By adding our buttons and messaging to the dealer's listing pages, we’ve shown results of nearly a 100 percent increase in sales lead form submissions — which contain all the information the dealer needs to be able to offer a competitive proposal when they respond to an interested buyer,” said Gerry Booth, managing partner at myNegotiation. “We’re seeing sales conversion rates of 18 percent to 20 percent because the buyer can make their purchasing decision instantly online.”
“The myNegotiation lead submission process was particularly attractive to NAC because it focuses on educating buyers regarding reinsurance products — such as service contracts and GAP coverage, and allows them to indicate in the lead submission which reinsurance products they want included in the dealer's proposal,” said Paul Leary, executive VP for NAC. “This approach to marketing reinsurance products significantly increases the number of buyers actively asking for product inclusion prior to reaching F&I and results in higher sales rates.”
The myNegotiation software/service will be offered on a month-to-month basis.
All available research and data suggests car buyers want to research F&I products online. Most say they will be more likely to buy if they can can learn more before they get to the dealership. So why do so few dealer websites offer the information consumers are looking for?