IRVING, Texas — Nonprime auto finance industry veterans Mark Floyd and Kenneth Wardle have acquired an equity stake in Horizon Digital Financial Holdings Inc., an online auto finance technology firm located in the Dallas/Fort Worth area, effective May 1. Horizon Digital is the parent company of

Floyd will serve as chairman and CEO of Horizon Digital. Greg Thibodeau will serve as president of Wardle will serve as COO of Horizon Digital.

“Having the opportunity to work with Greg and the team at to leverage a proven technology platform was an intriguing proposition, and the timing was perfect,” Floyd said. “The platform is a proven marketplace platform that I believe we can take to a new level of service to existing lender clients, as well as consumers.”

Since 2003, through and complementary auto finance websites, Horizon has generated approximately $11 billion in auto finance requests and refinance transactions for its strategic partners. Horizon’s websites offer direct-to-consumer finance options that allow consumers to apply for a variety of loan types and receive up to four real-time loan offers from national lenders within seconds, all according to the announcement.

“Horizon Digital was fintech before anyone called it fintech. When I saw that Mark had left the board of Exeter in 2016, I reached out to him to see if he would be interested in working with us at Given his experience at AmeriCredit and Exeter, I’m glad he said yes,” Thibodeau said. “I am equally pleased he has brought Kenn onboard as a partner to work with us to develop the next growth phase of our firm.

“To have Mark’s and Kenn’s experience and expertise in the nonprime industry is a big win for Horizon Digital,” he added. “We are enthusiastic to have them as shareholders, as well as operating partners.”