DEARBORN, Mich. — Ford dealers will have the opportunity to sell 150 aftermarket parts and accessories when the new Ranger pickup arrives early next year thanks to a new partnership between the factory and Yakima, a manufacturer of outdoor adventure products. The lineup will include kayak racks, bike racks, storage solutions, and truck-bed tents.
Ranger customers will be able to select from a range of available Yakima accessories, and can choose to add the cost to their vehicle financing. For added convenience, all Yakima accessories purchased through a Ford dealership come with a three-year or 36,000-mile Ford warranty; extended warranties also are available, all according to the announcement.
“We know our customers see their vehicles as extensions of themselves,” said Eric Cin, Ford’s global director of vehicle personalization. “With the addition of Yakima accessories, Ford aims to enhance the experiences of adventure-driven customers by delivering innovative solutions such as truck bed racks that preserve cargo space by lifting kayaks, bikes and skis off the floor of the bed. It’s about making each adventure better.”
Originally posted on Auto Dealer Today
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