Prodigy Expands Into New San Francisco HQ

SAN FRANCISCO — Digital sales platform provider Prodigy announced the company has expanded into new offices on Sutter Street near Union Square in San Francisco. Executives said the larger office space will enable the company to further improve service for its auto dealer clients while expanding future product research and development capabilities.

Prodigy recently added several large dealer groups and is also one of the digital retailing vendors recently certified for the Toyota Dealer Digital Solutions Certified Website Program, which began in March. The program is designed to better meet dealer needs while simultaneously focusing on evolving consumer behaviors and expectations, all according to the announcement.

“We enable our dealers to deliver a seamless, engaging experience for their shoppers. When an online shopper visits one of our dealer’s websites, they can browse and compare available vehicles, but they can also act; get insight into discounts and sales, calculate loan options, apply for financing or pick a protection plan. Shoppers can even complete a transaction and schedule pickup or delivery immediately,” said CEO Michia Rohrssen. “Most shoppers still want to see the vehicle in person, and our platform allows them to pick up right where they left off as we provide the dealer will all the actions the shopper has taken up to that point.”

Originally posted on Auto Dealer Today