ATLANTA — Manheim (div. Cox Automotive) announced the addition of several new features to Simulcast, the auction technology the company launched in 2002 and now accounts for more than 60% of Manheim’s live sale attendance.
The new features include a single platform designed to make it easier for dealers to view the bidding/buying experience; odometers and auction lights, indicating any special conditions of the sale, that are now visible for vehicles on the run list; photo tabs that provide more visuals, larger images, and multiple views, allowing dealers to see the vehicles from different angles without being onsite.
Finally, Manheim has introduced a responsive bid window that dealers can enlarge or compress based on their monitor size and offers the ability to scroll forward or backward through the run list to preview vehicles before they’re on the auction block and follow the vehicle status after it leaves the block to potentially submit a bid on any unsold vehicles, all according to the announcement.
“The new Simulcast updates further evolve a technology that has transformed the remarketing industry by bringing the auction to the dealer,” said Grace Huang, president of Manheim. “These new features give dealers real-time access to even more vehicle details and images, so they can make faster, smarter bidding decisions. They’re also part of a bigger commitment by Manheim to invest in ways to improve the auction experience for dealers, creating a safer way to buy while helping them more effectively run their businesses.”
Originally posted on Auto Dealer Today