ATLANTA — Manheim announced the introduction of personalized vehicle suggestions to its Manheim Market Report valuation tool. The suggestions are driven by M LOGIC, a suite of advanced decisioning products from Manheim launched earlier this year that bring the power of Cox Automotive data to the remarketing industry.
When seeking MMR valuations for a given vehicle, dealers are presented with up to 12 similar vehicles available for sale, displayed in a carousel-style format. Dealers can click on a specific similar vehicle to access detailed information about the vehicle, or they can choose to view additional similar vehicles for sale within the Manheim Marketplace.
Executives said these features will help dealers quickly find and compare relevant vehicles so they can make more informed buying and selling decisions.
“Personalized vehicle inventory is our latest innovation from the M LOGIC suite of decisioning products and is live today for all MMR users,” said Dr. Ben Flusberg, associate vice president of M LOGIC. “Our MMR digital site receives 75 million valuation requests each year, so we know it’s a tool that dealers regularly use to complete their research. At the same time, a common theme we hear from dealers is that it’s hard to find the right inventory, especially within digital channels.
“By presenting relevant vehicles at the moment dealers are doing their research on MMR, we’re bringing the right inventory to them at the right time,” Flusberg added. “It’s part of Manheim’s commitment to continually help its clients become more efficient and profitable. And based on the strong digital engagement we’ve seen so far, we know this new feature is really helping them.”
Originally posted on Auto Dealer Today