ATLANTA — Cox Automotive Rates & Incentives has three new enhancements designed to give dealers a more consistently accurate industry indicator of retail buying motivation on a monthly basis, the company announced.
CAR&I combines the lease and residual value data compiled by Dealertrack Rates & Residuals with factory incentive data tracked by AIS Rebates — both divisions of Cox Automotive — and claims its incentive database contains more than 10 million individual datapoints.
“Every deal is critical and having the information you need to close every deal at your fingertips is essential.”
The platform now boasts automation of data input, dynamic transaction templates, and advertised specials. Together, executives said, the enhancements give CAR&I new capabilities to systematize data faster and with improved accuracy.
“With the advent of digital retailing, speed and accuracy of information are non-negotiable for customers,” says Brad Korner, CAR&I’s general manager. “In a climate where the impact of a missed sale is so great, every deal is critical and having the information you need to close every deal at your fingertips is essential.”
Originally posted on Auto Dealer Today